{
  "docId": "019dd923-5f69-752d-a9b6-de707b5d6324",
  "docSlug": "MhC9ecsOhpknSEUCckKS",
  "documentTitle": "Check out the 11-slide pitch deck Moonfare;; a startup that lets high-net-worth individuals invest in private-equity funds;; used to raise $35 million",
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  "authorName": "Moonfare",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "slideType": "why_now",
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  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The chart highlights the 'pre-IPO' value capture phenomenon by tracking MOIC for four major tech companies.",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-de707b5d6324#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies are staying private for much longer, with most value being captured pre-IPO",
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      "kind": "chart",
      "text": "MOIC over time for Twitter, Uber, Facebook, and Slack",
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      "kind": "metric",
      "text": "MOIC: 50x",
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      "kind": "paragraph",
      "text": "Investment performance of high-profile tech companies during the last decade (MOIC over time)",
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      "kind": "paragraph",
      "text": "Unique value proposition",
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      "kind": "source-note",
      "text": "Comment: Hypothetical Multiple on Invested Capital (MOIC) across time for seed round investments in Twitter, Uber, Facebook, Slack held until end of Q1 2020. Source: Crunchbase, Craft, and Startup Ranking, April 2020; Post IPO share price data sourced from Yahoo Finance",
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      "kind": "title",
      "text": "Companies are staying private for much longer, with most value being captured pre-IPO",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d9d20783-3f16-474b-b055-e03f0a02248f",
      "evidence": "The 'why now' slides provide context for the market opportunity.",
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      "objective": "Explain why now is the right time for Moonfare's solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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