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  "docId": "019dd923-5f69-752d-a9b6-de707b5d6324",
  "docSlug": "MhC9ecsOhpknSEUCckKS",
  "documentTitle": "Check out the 11-slide pitch deck Moonfare;; a startup that lets high-net-worth individuals invest in private-equity funds;; used to raise $35 million",
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  "authorName": "Moonfare",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "The slide uses a combination of a line chart for US company trends and a grouped bar chart for PE AUM growth.",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-de707b5d6324#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The divergence between listed and private companies in the US has increased in the past two decades ...",
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      "kind": "chart",
      "text": "Private Equity Assets under Management ($ bn)",
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      "kind": "chart",
      "text": "The divergence between listed and private companies in the US has increased in the past two decades",
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      "kind": "metric",
      "text": "Private Equity AUM: $1,400bn",
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      "kind": "source-note",
      "text": "Source: National Bureau of Economic Research (2020); PwC Private Equity Trend Report (2019); Bain Global Private Equity Report (2020); # of companies refers to US publicly listed companies vs. comparable US privately held businesses with more than $ 200 m in revenues",
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      "kind": "title",
      "text": "The universe of privately held companies is steadily growing ... leading to an all-time high in assets that are being managed by Private Equity companies",
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      "text": "Unique value proposition",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The 'why now' slides provide context for the market opportunity.",
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      "objective": "Explain why now is the right time for Moonfare's solution",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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