{
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  "documentTitle": "Check out the 11-slide pitch deck Moonfare;; a startup that lets high-net-worth individuals invest in private-equity funds;; used to raise $35 million",
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  "authorName": "Moonfare",
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  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "peer_benchmark",
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  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart demonstrates consistent outperformance of private equity over public markets, including during the 2008 financial crisis.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b6-de707b5d6324/2",
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      "kind": "chart",
      "text": "Line chart showing Top quartile vs S&P 500 PME performance over time",
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    {
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      "kind": "metric",
      "text": "10-year annualized IRR",
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      "kind": "source-note",
      "text": "Note: PME is a public market equivalent based on the Long-Nickels methodology. Source: State Street Private Equity Index, cited in Bain 2020 Global Private Equity Report",
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      "kind": "title",
      "text": "Private Markets have outperformed public markets across all economic cycles",
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      "kind": "title",
      "text": "10-year annualized IRR for global buyout funds vs. US public market benchmark",
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      "evidence": "Direct comparison of two financial asset classes over time to demonstrate superiority.",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The 'why now' slides provide context for the market opportunity.",
      "position": 1,
      "objective": "Explain why now is the right time for Moonfare's solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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