{
  "docId": "019dd923-5f69-752d-a9b6-c51f8518c42b",
  "docSlug": "MQ2aLIigWHEem3BSjUvF",
  "documentTitle": "Check out the 13-slide pitch deck enterprise software firm Ardoq used to raise $125 million in a Series D round led by EQT Growth",
  "authorId": "Pitchdecks",
  "authorName": "Ardoq",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 8,
  "pageCount": 13,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide combines a standard 2x2 matrix (Gartner Magic Quadrant) with a timeline to argue for a market evolution.",
  "elementsJson": [
    "quadrant_chart",
    "timeline_visual",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-c51f8518c42b/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "the new leaders will be digital native platforms with a SaaS business model and data driven approach",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-affb-ad1ba601a9a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.48,
        "x": 0.48,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Historical evolution of EA platforms",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2024220-8e17-4e6e-bfcb-326fee4033ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.42,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "framework",
      "text": "Gartner Magic Quadrant",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aab0949b-a227-4700-b3cb-8bcde820c098",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.25,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "As of September 2021 © Gartner, Inc",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41f779b9-17ac-4c5f-a720-6023880ebb9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "the new leaders will be digital native platforms with a SaaS business model and data driven approach",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96020f09-adc4-4641-a82d-b1396520cf25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "The EA-tools market is fragmented",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1e19fd5-fb4c-4d8d-ad5b-88af71baf067",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "41112c6f-23fe-423f-83f3-dd921585f647",
      "evidence": "Gartner Magic Quadrant layout",
      "confidence": 1
    },
    {
      "name": "timeline",
      "slug": null,
      "matchId": "dc09e2b1-6733-40b6-89b7-91909b044527",
      "evidence": "Chronological progression of software platforms",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d65c7187-34f6-4e4b-8e8f-b766a15b86fb",
      "evidence": "The deck presents a golden circle narrative, starting with the problem and ending with the solution and vision",
      "position": 0,
      "objective": "Why Ardoq's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}