{
  "docId": "019dd923-5f69-752d-a9b6-c51f8518c42b",
  "docSlug": "MQ2aLIigWHEem3BSjUvF",
  "documentTitle": "Check out the 13-slide pitch deck enterprise software firm Ardoq used to raise $125 million in a Series D round led by EQT Growth",
  "authorId": "Pitchdecks",
  "authorName": "Ardoq",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 2,
  "pageCount": 13,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a rhetorical device (antithesis/irony) to establish a problem-solution narrative.",
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-c51f8518c42b/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.23,
        "y": 0.58
      },
      "kind": "title",
      "text": "We are here to change that.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c279d556-35cf-44b4-93fc-03dfb51c53ee",
      "frameworkName": null,
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    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.23,
        "y": 0.4
      },
      "kind": "title",
      "text": "We Love Change. Said no one. Ever.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a48da9be-a19d-462b-aa1e-590a723cbf48",
      "frameworkName": null,
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "antithesis",
      "slug": null,
      "matchId": "016ed297-2a1c-4e80-8eff-5bbb075a86bc",
      "evidence": "Contrasting 'We love change' with 'Said no one. Ever.'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "2e0fac28-4e41-464d-80ab-fe6b44f62c92",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on page 2",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d65c7187-34f6-4e4b-8e8f-b766a15b86fb",
      "evidence": "The deck presents a golden circle narrative, starting with the problem and ending with the solution and vision",
      "position": 0,
      "objective": "Why Ardoq's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 2,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "70d87373-66b2-44ac-b720-bccd490430d5",
      "evidence": "The problem statement highlights the cost of inaction",
      "position": 1,
      "objective": "The cost of not adopting Ardoq's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}