{
  "docId": "019dd923-5f69-752d-a9b6-c51f8518c42b",
  "docSlug": "MQ2aLIigWHEem3BSjUvF",
  "documentTitle": "Check out the 13-slide pitch deck enterprise software firm Ardoq used to raise $125 million in a Series D round led by EQT Growth",
  "authorId": "Pitchdecks",
  "authorName": "Ardoq",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a Venn-diagram style visualization to show market adjacencies.",
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  "metadataConfidence": 0.95,
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  "slideHref": "/slides/019dd923-5f69-752d-a9b6-c51f8518c42b/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-c51f8518c42b#slide-11",
  "components": [
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      "kind": "callout",
      "text": "10-12% market CAGR from 2020 to 2025",
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      "toolName": "Visual emphasis",
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      "kind": "diagram",
      "text": "Venn diagram showing Enterprise Governance, Cyber Security, Master Data Management, and EA market segments.",
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      "kind": "list",
      "text": "10-12% market CAGR from 2020 to 2025; >$2B for new EA practice; $300M-$500M for legacy replacement.",
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      "kind": "metric",
      "text": "market CAGR: 10-12%",
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      "kind": "source-note",
      "text": "1) Gartner, Growth of overall Enterprise Software category. Source: Gartner, MarketsAndMarkets, Statista",
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      "kind": "title",
      "text": "Enterprise Architecture is no longer niche: Strong market growth and attractive adjacencies",
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  "frameworks": [
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      "matchId": "12221c94-78d3-444a-ad6b-59caf1f670df",
      "evidence": "Segments the EA market into 'New' and 'Legacy' with specific TAM values.",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on page 11",
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      "parentBeatName": "Evidence",
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  "loops": [
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d65c7187-34f6-4e4b-8e8f-b766a15b86fb",
      "evidence": "The deck presents a golden circle narrative, starting with the problem and ending with the solution and vision",
      "position": 0,
      "objective": "Why Ardoq's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}