{
  "docId": "019dd923-5f69-752d-a9b6-b7e1af7d81b8",
  "docSlug": "MAEsSSDaQpmgr89Cpwjw",
  "documentTitle": "A buzzy startup raised $57 million from Peter Thiel and Y Combinator using these 19 slides",
  "authorId": "Pitchdecks",
  "authorName": "Brex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The funnel shows graduation rates between funding stages and the corresponding increase in average monthly spend.",
  "elementsJson": [
    "funnel_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-b7e1af7d81b8/16",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-b7e1af7d81b8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-b7e1af7d81b8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-b7e1af7d81b8#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.78,
        "y": 0.43
      },
      "kind": "callout",
      "text": "100x Spend Multiplier",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6adc25f6-4a6c-49cc-af56-6c142b1ebfd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.22,
        "y": 0.33
      },
      "kind": "diagram",
      "text": "Funnel showing customer progression from Pre-Seed to Series D",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c578e07d-3373-443d-84f7-74ff8c20a17a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Spend Multiplier: 100x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-aff6-d4e231f7ae5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.02,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: CB Insights",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73f6850c-d14c-4634-978b-37cb77544c9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "title",
      "text": "Customers Exhibit “Negative Churn”",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be2faf4d-0082-4b16-b9cb-f7902143bf51",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "funnel",
      "slug": null,
      "matchId": "20f7c438-f18b-426d-88fd-43d649f7a94e",
      "evidence": "Visual representation of customer progression through stages",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 15,
      "beatId": "d295ae1d-091d-4719-aca4-de498eb2c3b6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 15-17 present traction, including growth and unit economics",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 15,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "7b5671e2-9ff2-41ab-8221-a9a3628c3756",
      "evidence": "The traction slides present growth and unit economics",
      "position": 2,
      "objective": "What are the key drivers of Brex's traction?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}