{
  "docId": "019dd923-5f69-752d-a9b6-ac2d77c48ae4",
  "docSlug": "LIIZUzwulnDb7xtkoK9A",
  "documentTitle": "Lokalise;; a startup that translates apps into multiple languages;; used this 11-slide pitch deck to raise $50 million",
  "authorId": "Pitchdecks",
  "authorName": "Lokalise",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses hand-drawn style illustrations to represent different user personas and their workflows.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-ac2d77c48ae4/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-ac2d77c48ae4",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-ac2d77c48ae4.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-ac2d77c48ae4#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "image",
      "text": "Illustrations of Software developers, Managers, Translators/copywriters, and Designers",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4da8b59e-bfc6-4372-b504-520e5bce2e08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "list",
      "text": "Marketing, design and other digital content; Interface and other static elements; Messages and tickets with users and clients",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91d7a885-4e9d-4a39-a73e-c6f9592d0e80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Covering localization needs of:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f918aa5-7f68-4d91-ac55-c97054f8d158",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3422b498-abf8-4f8a-93b5-2adc8290ad0c",
      "evidence": "Covering localization needs of: Marketing, design and other digital content; Interface and other static elements; Messages and tickets with users and clients",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "2719b663-17a2-49f6-80d2-0240f9e7232f",
      "evidence": "The slide segments the target market by professional roles (developers, managers, etc.)",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "5e181209-f858-4821-a733-17354076a27e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 5: Covering localization needs of:",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}