{
  "docId": "019dd923-5f69-752d-a9b6-a45362796c15",
  "docSlug": "LQKMrzxLYOQdqYTxQFst",
  "documentTitle": "Unilever backed customer service startup Limitless in a $10 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Limitless",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.772,
  "pageNumber": 12,
  "pageCount": 13,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-a45362796c15/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-a45362796c15",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-a45362796c15.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-a45362796c15#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We have a proven pricing model that is preferred by customers and is aligned to our cost base",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-afef-958f4584012e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.64,
        "y": 0.41
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36ca775a-1e9f-45b5-8e03-fa489827b031",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.28,
        "y": 0.41
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85053e64-5f94-4e10-8643-3011dd6d461b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue model",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-afef-99012d4c451d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.2,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Contracting Approach",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "000b8f78-4824-48eb-8013-37a4da509d2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.58,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Pricing Approach",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32a1f6fc-4cf4-49f2-9d9c-a7cea77d93f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.58,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "Per Resolved Ticket",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "395757d5-7243-4d2e-976a-2cfc9f4334a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.2,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "Subscription Model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4de46c6c-184e-4b26-980e-0c942b75836e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Clients agree to a minimum revenue commitment or pays for credits in advance",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a73cb62f-4d73-4555-8db9-218d400dc7bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.2,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "To access the platform clients sign up to an annual subscription",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e764dcde-b48a-4fc2-ba1b-5cb9242e3c6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "We have a proven pricing model that is preferred by customers and is aligned to our cost base",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc87b18d-8ea9-4fae-b733-8b584b9012ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Recurring monthly revenues come from huge annual ticket volumes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6d61025-28d8-485b-b98e-b22b5deea78f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "1914461b-f1a1-43df-a33b-97ac621eb619",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slide 12 outlines the business model.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}