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  "documentTitle": "We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round",
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  "authorName": "PostHog",
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  "notes": "Includes a Technology Adoption Lifecycle curve (Moore's Crossing the Chasm model) as context for the persona.",
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      "description": "Quantify what happens if the audience does nothing"
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