{
  "docId": "019dd923-5f69-752d-a9b6-a07b8dbe3da6",
  "docSlug": "LCcQ6zXa953DvZ7g8q4m",
  "documentTitle": "We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round",
  "authorId": "Pitchdecks",
  "authorName": "PostHog",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 17,
  "pageCount": 17,
  "prevPage": 16,
  "nextPage": null,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "numbered_list"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-a07b8dbe3da6/17",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-a07b8dbe3da6",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-a07b8dbe3da6.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-a07b8dbe3da6#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "1. A platform approach = broad adoption in product and engineering teams for the visionary persona\n2. Achieve whole product status with our open source product. Commoditize the range of existing tools.\n3. Scale revenue from our complementary paid product.\n4. As the market matures, repeat our approach (visionaries first) to get customer success/marketing/sales teams leveraging the platform.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cea5c81b-f038-4fd6-ad33-1735595a0a2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Getting there",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c76ac72-ab15-4b45-9622-dcf1deb8927e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 16,
      "beatId": "ac022cb7-a8fd-48a1-86f9-987fb5dff84d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Vision",
      "beatSlug": null,
      "evidence": "Slides 16-17 present PostHog's vision and future plans.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}