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  "documentTitle": "We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round",
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      "text": "1. Next step: scale community.\n   - Developer evangelism - top of funnel (content/social/community oriented marketing)\n   - Developer experience (set up calls, setting people up better, merch etc)\n   - More usage (product focus)\n   - Easy contributions (plugins)\n2. We're getting swamped with paid enquiries.\n   - Build an inbound process for dealing with inbound enquiries\n   - Build a process for ensuring we grow with them\n   - Layer in more focus in enterprise (sales and brand oriented) as product increases in maturity.",
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