{
  "docId": "019dd923-5f69-752d-a9b6-9d368f0aa309",
  "docSlug": "L2YbCH7ZptieJTosISIa",
  "documentTitle": "Here’s the pitch deck $1.95 billion ThoughtSpot used to raise $248 million for an AI-powered analytics tool that’s challenging Salesforce’s Tableau",
  "authorId": "Pitchdecks",
  "authorName": "ThoughtSpot",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.801,
  "pageNumber": 2,
  "pageCount": 22,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a visual metaphor of a user interacting with mobile interfaces to represent a shift in consumer behavior.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-9d368f0aa309/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-9d368f0aa309",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-9d368f0aa309.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-9d368f0aa309#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "image",
      "text": "Illustration of a person looking at a phone",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e2fee7c-70be-473b-848a-1763f415f33c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.15,
        "x": 0.36,
        "y": 0.3
      },
      "kind": "image",
      "text": "Google mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fd1b1ed-ea67-4a70-bb64-76d82be2a953",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.15,
        "x": 0.56,
        "y": 0.3
      },
      "kind": "image",
      "text": "YouTube mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58dafe16-93f0-43f9-b9e3-ee9e3b8613c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.15,
        "x": 0.76,
        "y": 0.3
      },
      "kind": "image",
      "text": "Uber mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce357361-5934-4656-a8d0-9e9c4ed3ff16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.41,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Simple",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "206c6e6e-9f08-4075-acf9-bb5f0fabcab5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.61,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Smart",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2ebf4b3-c6bc-4514-8472-c2d07ac075a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.81,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Fast",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f10c55de-cee2-4fec-bf5a-b44c50053749",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.02,
        "y": 0.08
      },
      "kind": "title",
      "text": "How we make decisions is changing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d72f859a-9a13-4a8f-9518-d9a321085e16",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "9d7eb76b-977c-4043-8082-a934609dab6e",
      "evidence": "Illustration of a person looking at a phone",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "99667208-112a-4fba-9499-bf36f340324e",
      "evidence": "How we make decisions is changing",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "f677adb9-459b-4ed0-9345-eb34c147749e",
      "evidence": "Uses mobile app examples to explain a shift in decision-making behavior.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "75a9f493-4f2d-4813-ba89-b1fdcbef2e03",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Why Now",
      "beatSlug": null,
      "evidence": "The deck starts by highlighting the changing nature of decision-making and the readiness of the industry for transformation.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "5dae02f9-74a3-458f-8c88-88bd229fbe78",
      "evidence": "The deck uses a why-now loop to highlight the readiness of the industry for transformation.",
      "position": 0,
      "objective": "Why now is the right time for ThoughtSpot's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}