{
  "docId": "019dd923-5f69-752d-a9b6-9afc0af0ace5",
  "docSlug": "L42OjM43swJyNZGExwx4",
  "documentTitle": "Gelt puts savings accounts on the blockchain. Here's an exclusive look at the 10-page pitch deck it used to raise $4 million from NFX.",
  "authorId": "Pitchdecks",
  "authorName": "Gelt",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-9afc0af0ace5/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-9afc0af0ace5",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-9afc0af0ace5.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-9afc0af0ace5#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.483,
        "w": 0.675,
        "x": 0.043,
        "y": 0.285
      },
      "kind": "list",
      "text": "Non-speculative DeFi key to adoption\n2.3 trillion in savings in the US alone*\nDeFi products soon competitive with CeFi on UX\nMature DeFi-native risk protection",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d2df620-d838-4612-b1bf-9b05bf674099",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "US savings: $2.3 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-afea-8d407f9602e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.375,
        "x": 0.174,
        "y": 0.925
      },
      "kind": "source-note",
      "text": "*U.S. Bureau of Economic Analysis, 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50fcac5a-6242-4de9-84f3-d632383c9ec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.061,
        "w": 0.191,
        "x": 0.043,
        "y": 0.083
      },
      "kind": "title",
      "text": "Why Now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b093f447-241f-44be-a7d4-b3baef029681",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "d8cf664e-532e-4b9a-aa41-5154a2e9c967",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why Now",
      "beatSlug": null,
      "evidence": "Why Gelt and why now",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "54b503c2-dbd4-4803-b111-cf17f3917ae9",
      "evidence": "The why now section highlights the current market conditions and opportunities",
      "position": 0,
      "objective": "Why now is the right time for Gelt",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}