{
  "docId": "019dd923-5f69-752d-a9b6-8fcc9601f794",
  "docSlug": "Kp30uSu3n5ioHQcbG5Ln",
  "documentTitle": "See the 20-slide pitch deck a psychedelics startup used to raise funds to build out a network of ketamine clinics",
  "authorId": "Pitchdecks",
  "authorName": "Novamind",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 20,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses external media logos and headlines to build credibility and urgency.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "logo_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-8fcc9601f794/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-8fcc9601f794",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-8fcc9601f794.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-8fcc9601f794#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e0b3d61-a76a-4724-9f3e-7a2b07c86d9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.85,
        "y": 0.38
      },
      "kind": "image",
      "text": "CBC, The Guardian, MAPS",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0e50bab-5a05-4f3a-8cf1-2b0222460829",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.507,
        "y": 0.38
      },
      "kind": "list",
      "text": "4 Canadians with terminal cancer win the right to try magic mushrooms; We can no longer ignore the potential of psychedelic drugs to treat depression; FDA Agrees to Expanded Access Program for MDMA-Assisted Psychotherapy for PTSD",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ec8bba2-8a44-4650-8c60-298eee5def31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.507,
        "y": 0.2
      },
      "kind": "title",
      "text": "A mental healthcare revolution has begun",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bfef9f5-0f31-46c8-8372-061d575035eb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "a2962715-896d-4773-bbf4-a5d56a14f2a4",
      "evidence": "Uses reputable media and regulatory bodies to validate the market trend.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 8,
      "beatId": "34075010-0935-4808-8039-1ec116e0aa67",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why",
      "beatSlug": "golden-circle-why",
      "evidence": "The 'why now' section explains the mental healthcare revolution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d985818c-8325-4605-826c-c2a192cec2d2",
      "evidence": "The 'why now' section sets up the urgency for the solution",
      "position": 0,
      "objective": "Why now is the right time for psychedelic medicines",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}