{
  "docId": "019dd923-5f69-752d-a9b6-80d76086eba9",
  "docSlug": "KX5tSlFSUxBdBbFe52TH",
  "documentTitle": "This startup wants to end lab-grown meat's reliance on cow fetal blood. Get an exclusive look at the pitch deck it used to raise $2.1 million.",
  "authorId": "Pitchdecks",
  "authorName": "Multus Biotechnology",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 4,
  "pageCount": 10,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a simple additive equation format to explain a complex biotech process.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-80d76086eba9/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-80d76086eba9",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-80d76086eba9.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-80d76086eba9#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.21,
        "w": 0.12,
        "x": 0.32,
        "y": 0.425
      },
      "kind": "image",
      "text": "Nutrients icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56fd453b-a9ed-485c-8eb8-22a2a360ac18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.75,
        "y": 0.45
      },
      "kind": "image",
      "text": "Cultivated meat icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f8b7131-a04e-43cc-9ab8-bf384d667b02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.13,
        "x": 0.5,
        "y": 0.425
      },
      "kind": "image",
      "text": "Bioreactor icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d1d3bb9-dce9-429a-a079-d216707cdcaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.21,
        "x": 0.038,
        "y": 0.425
      },
      "kind": "image",
      "text": "Stem cell extraction icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0b74172-1755-4f62-bd7e-ab17767f95b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.257,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "NUTRIENTS\nA liquid growth medium provides the nutrients for cell growth – proteins, fats, sugars and salts.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "387afe9e-6032-4a56-a2f5-d774faa66f71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.047,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "STEM CELLS\nStem cells are taken from the animal and are used to grow the muscle and fat tissue of meat.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865bc5bc-744e-407f-b244-49b7433dd0ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.465,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "BIOREACTOR\nBioreactors mix the cells and provide the right environment for cell growth, just as they do in the brewing industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "947846be-0f43-4364-ac54-dd2aee28a5c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.75,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "CULTIVATED\nMEAT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c22cd2b4-d11a-4e5f-827b-03ab25ce8e00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.31,
        "x": 0.345,
        "y": 0.965
      },
      "kind": "source-note",
      "text": "© MULTUS Biotechnology Limited 2021, not to be shared or adapted without permission",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "690d88f3-9e0b-4da4-a679-0b09d271d448",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.593,
        "x": 0.047,
        "y": 0.125
      },
      "kind": "title",
      "text": "MEAT WITHOUT THE ANIMAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77bdcc80-7462-4f72-96ab-89b808a6e1c1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "5cda85eb-2cb2-496f-bd6b-7ac4516cbac5",
      "evidence": "The slide uses a linear additive process to explain the creation of the final product.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "8dd76951-cfe9-4bfc-974e-4c45d97c118c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4 and 6: MEAT WITHOUT THE ANIMAL and OUR SOLUTION",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "506f084c-fff8-46c6-8664-46743766987d",
      "evidence": "Slides 2 and 7: CULTIVATED MEAT WILL BE A SUBSTANTIAL SEGMENT and DEMAND FOR GROWTH MEDIA IS GROWING",
      "position": 0,
      "objective": "Highlight the growing demand for alternative meat and the need for affordable production",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}