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  "documentTitle": "Here's the pitch deck a German software startup used to raise $10 million to move to San Francisco and take on Oracle",
  "authorId": "Pitchdecks",
  "authorName": "ArangoDB",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a chronological narrative to justify the need for ArangoDB's multi-model approach.",
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      "kind": "callout",
      "text": "Multi-model - offering support for different data models - is the key to succeed for DB vendors in the coming consolidation process.",
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      "text": "2017: Multi-model databases emerge as the solution for consolidation; ArangoDB's native approach.",
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      "kind": "list",
      "text": "200X: New challenges led to Polyglot Persistence, increasing system complexity.",
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      "text": "201X: Companies try to narrow tech stacks to control TCO.",
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      "kind": "title",
      "text": "Databases, a Crowded Market",
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