{
  "docId": "019dd923-5f69-752d-a9b6-6f32926167c1",
  "docSlug": "KTSfIikiXuvu0JzR48tH",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 6,
  "pageCount": 17,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a horizontal bar chart to represent the distribution of insurance coverage adequacy.",
  "elementsJson": [
    "action_title",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-6f32926167c1/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Horizontal bar chart showing 55% under-insured, 7% right amount, 38% over-insured.",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bec6148-c9df-43e0-8d03-ce152094e5e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.05,
        "y": 0.44
      },
      "kind": "list",
      "text": "55% are under-insured (63% would experience >40% reduction in standard of living); 38% are over-insured (24% would experience >40% increase in standard of living); 7% have the right amount.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fee936a4-c8fc-4021-901b-e924988a192a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of policyholders: 93%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6a-7169-ab4d-5f8d6ae262aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.75,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Most with life insurance are still not properly protected.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9513fd9a-2b8d-4162-8075-c5306b64804f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "f01b7054-e124-419a-af61-33b57b2b1dfa",
      "evidence": "55% are under-insured (63% would experience >40% reduction in standard of living); 38% are over-insured (24% would experience >40% increase in standard of living); 7% have the right amount.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "bd249320-0a7b-4312-ae0d-47e09fa71754",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-6 highlight the problem and statistics",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "03a61170-e174-423d-b823-7a9e3d8c4e08",
      "evidence": "The loop opens on slide 2 with 'In these uncertain times, families need financial security' and closes on slide 6 with statistics on uninsured families",
      "position": 0,
      "objective": "Highlight the cost of inaction for families without life insurance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}