{
  "docId": "019dd923-5f69-752d-a9b6-6f32926167c1",
  "docSlug": "KTSfIikiXuvu0JzR48tH",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 5,
  "pageCount": 17,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "action_title",
    "line_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-6f32926167c1/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "20M additional households should be buying life insurance but are not.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d6a-7169-ab4c-913ff64d426d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.15,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Life Insurance Ownership (U.S. Households)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "989ecbec-358d-4dd4-8eae-0a1e345b67dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.667,
        "y": 0.385
      },
      "kind": "metric",
      "text": "20M additional households should be buying life insurance but are not.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab5d713a-6b3d-4a16-bb7c-bf1ab671bf00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "uninsured households: 20M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6a-7169-ab4c-945402423bb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "In spite of this, more and more families are uninsured.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2c560e1-9643-484f-86ab-6859d86c85f3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "22c0fb50-45ba-459f-b11a-4b439ce0a4f5",
      "evidence": "Life Insurance Ownership (U.S. Households)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "bd249320-0a7b-4312-ae0d-47e09fa71754",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-6 highlight the problem and statistics",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "03a61170-e174-423d-b823-7a9e3d8c4e08",
      "evidence": "The loop opens on slide 2 with 'In these uncertain times, families need financial security' and closes on slide 6 with statistics on uninsured families",
      "position": 0,
      "objective": "Highlight the cost of inaction for families without life insurance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}