{
  "docId": "019dd923-5f69-752d-a9b6-6f32926167c1",
  "docSlug": "KTSfIikiXuvu0JzR48tH",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 3,
  "pageCount": 17,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a strong contrast-pair to challenge a common assumption.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-6f32926167c1/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-6f32926167c1#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.66,
        "w": 0.9,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "Financial hardship is not the result of reckless spending. It's because people are unprepared for an unforeseen event, like a death in the family.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c807155-aa17-4fcd-a471-727b78943ca1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "29b4ca25-4a41-4908-b78e-ce2e8248d9af",
      "evidence": "Financial hardship is not the result of reckless spending. It's because people are unprepared for an unforeseen event, like a death in the family.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "cbb1506b-bd06-4d78-963f-2d22b62ee9e9",
      "evidence": "Contrasts 'reckless spending' with 'unprepared for unforeseen event'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "bd249320-0a7b-4312-ae0d-47e09fa71754",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-6 highlight the problem and statistics",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "03a61170-e174-423d-b823-7a9e3d8c4e08",
      "evidence": "The loop opens on slide 2 with 'In these uncertain times, families need financial security' and closes on slide 6 with statistics on uninsured families",
      "position": 0,
      "objective": "Highlight the cost of inaction for families without life insurance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}