{
  "docId": "019dd923-5f69-752d-a9b6-6b201a263841",
  "docSlug": "K64aN1AOnPLcIgqcV0y4",
  "documentTitle": "Here's the 12-page pitch deck a startup helping fintechs manage their data used to score a $4.3 million seed from investors like Redpoint Ventures and Y Combinator",
  "authorId": "Pitchdecks",
  "authorName": "Proper",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.772,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a simple bulleted list to define the TAM/SAM scope.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-6b201a263841/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-6b201a263841",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-6b201a263841.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-6b201a263841#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "list",
      "text": "Early customers include early stage startups to household names in fintech\nAddressable market includes banking, lending, payments, securities companies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b9cf63d-61a1-4846-b714-c57d1c764d40",
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    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our market opportunity spans company stage and sector.",
      "attrs": null,
      "subkind": "headline",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "2f3b8845-cbeb-4b67-89e1-691211258511",
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    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
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      },
      "kind": "title",
      "text": "OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ef131bd-e77d-49bc-9af3-9ae43950e481",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "62771c9f-1ebf-4d1b-852c-051295ff1c79",
      "evidence": "The slide segments the market by stage and sector.",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "9a12718f-8496-4df1-b627-c29c4ee56c90",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market opportunity is discussed on page 9.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "ee84c5a6-6440-4a0d-959e-da916db76659",
      "evidence": "The loop is opened on page 5, highlighting the need for reconciliation software, and closed on page 11, emphasizing the mission to accelerate innovation in fintech.",
      "position": 1,
      "objective": "Why is Proper's solution necessary?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}