{
  "docId": "019dd923-5f69-752d-a9b6-5cbdf8ed5b7d",
  "docSlug": "KCNh4Nj8ptWpZRPQxJzt",
  "documentTitle": "Check out the 12-slide pitch deck a former Google manager used to raise $5 million for his travel startup Origin",
  "authorId": "Pitchdecks",
  "authorName": "Origin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-5cbdf8ed5b7d/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-5cbdf8ed5b7d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-5cbdf8ed5b7d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-5cbdf8ed5b7d#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our membership model ensures alignment between Origin & customers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d6a-7169-ab48-9aa9fe82496c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.14,
        "y": 0.31
      },
      "kind": "list",
      "text": "Our membership model ensures alignment between Origin & customers. Members also use us for shorter trips, as they paid for unlimited service. Members book multiple trips per quarter, trending towards 100% share of travel wallet.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d1db866-7df0-41d6-a8c5-fb503dc1d321",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "share of travel wallet: 100%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6a-7169-ab48-9f3c6ce38b73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "title",
      "text": "Broad spectrum of trips leads to high LTV.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f2fc4d-0bc2-442a-8de4-0d3e67c71e75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.07,
        "y": 0.07
      },
      "kind": "title",
      "text": "100% share of travel wallet",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20d37930-7954-4c8f-8e6e-4fc6b73715f8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "268d85f9-359b-47f1-bf4a-22d673829115",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slide 7 presents the business model",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}