{
  "docId": "019dd923-5f69-752d-a9b6-3e4973007b6d",
  "docSlug": "JUmIgnMnGBILdW7ePy1G",
  "documentTitle": "We got an exclusive look at the pitch deck that convinced Sequoia India's Surge scheme to invest in customer service platform Richpanel",
  "authorId": "Pitchdecks",
  "authorName": "Richpanel",
  "documentKindSlug": "pitchdeck",
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      "kind": "list",
      "text": "Support is a split across FAQs, contact forms, email, live chat, etc.\nA query like where is my order? Or returns can take 10-15 minutes over live chat/ phone\nHave to repeat themselves when switching channels",
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      "kind": "title",
      "text": "Problems with customer support experience",
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      "beatId": "a812d319-e29a-467c-80da-fa46d7420a03",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 4-5 present the problem statement",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "dcc4aab7-f7e7-4af0-ab1d-d1610c83255b",
      "evidence": "Slides 2-5 emphasize the pain points and impact",
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      "objective": "Highlight the cost of inefficient customer support",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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