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  "documentTitle": "We got an exclusive look at the pitch deck that convinced Sequoia India's Surge scheme to invest in customer service platform Richpanel",
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  "notes": "Uses a persona-based approach to illustrate pain points through direct quotes.",
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      "text": "I'm using 7-8 screens when doing customer support\nI have to login to ecom to look up customer info and perform order actions\nWe are answering the same set of questions day in and day out\nSome queries fall through the cracks and we miss replying to customers",
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      "text": "Life of a customer support agent",
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      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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