{
  "docId": "019dd923-5f69-752d-a9b6-2be2a064a0ef",
  "docSlug": "IoB34PbP90vHFV2WhEGy",
  "documentTitle": "Check out the 14-page pitch deck fintech HMBradley;; a neobank offering interest rates as high as 3%;; used to raise an $18.25 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "HMBradley",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "customer_journey",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses logos and credit card imagery to establish credibility and customer persona.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "logo_grid",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-2be2a064a0ef/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-2be2a064a0ef",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-2be2a064a0ef.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-2be2a064a0ef#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.28,
        "x": 0.36,
        "y": 0.31
      },
      "kind": "image",
      "text": "Images of various credit cards",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bc7e6df-0a15-45e6-8444-37e6da2a549c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.72,
        "y": 0.48
      },
      "kind": "image",
      "text": "Icons for Houses and Cars",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa233306-ddb7-4023-929e-02a99f7be546",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "image",
      "text": "Logos of Chase, Bank of America, Ally, Capital One, Wells Fargo",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11113252-c4c4-47fb-9cb8-3bfa64366497",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.78,
        "x": 0.11,
        "y": 0.11
      },
      "kind": "title",
      "text": "Customers are choosing us over the world's largest banks",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "510e0d86-380b-4255-a90d-4139e453a393",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "18c8d243-a44e-41bc-8d14-2042e2b167a9",
      "evidence": "Profiles customer origin, current financial tools, and future goals.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "b8f3885d-2e6b-447b-859f-ececfce3e290",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The customer journey slide shows need for HMBradley",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ff2ab997-7fec-48b5-9a40-b4449b6cba5b",
      "evidence": "The why now and customer journey slides create a sense of urgency",
      "position": 0,
      "objective": "Highlight the cost of inaction for investors",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}