{
  "docId": "019dd923-5f69-752d-a9b5-f47912def490",
  "docSlug": "HI5TV6grtIgXPeDLZjZ4",
  "documentTitle": "Here's the pitch deck corporate travel service Lola.com used to raise $37 million in new funds",
  "authorId": "Pitchdecks",
  "authorName": "Lola.com",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 19,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-5f69-752d-a9b5-f47912def490/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490#slide-9",
  "components": [
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      },
      "kind": "callout",
      "text": "GBT is the absolute best possible partner for this market. Partnership creates sustainable competitive advantage.",
      "attrs": null,
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      "bbox": {
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      "kind": "disclaimer",
      "text": "CONFIDENTIAL - DO NOT DISTRIBUTE",
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      "kind": "list",
      "text": "GBT is the largest b2b travel agency with $45B in annual travel bookings\nGBT re-sells Lola.com to their customers and prospects\n5 year mutually exclusive partnership",
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    },
    {
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      "kind": "metric",
      "text": "annual travel bookings: $45B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-9d69-7444-a590-9f8ee7b932b8",
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      "kind": "title",
      "text": "AMEX GBT DEAL",
      "attrs": null,
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "21197a50-2259-441d-b925-7c0bf5a17564",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases Lola.com's product and unfair advantage",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
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  ],
  "loops": [
    {
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      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "2d59641b-df24-4e33-9667-f11d85651189",
      "evidence": "The deck creates a sense of urgency with market activity",
      "position": 0,
      "objective": "Why now is the perfect time to invest in Lola.com",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}