{
  "docId": "019dd923-5f69-752d-a9b5-f47912def490",
  "docSlug": "HI5TV6grtIgXPeDLZjZ4",
  "documentTitle": "Here's the pitch deck corporate travel service Lola.com used to raise $37 million in new funds",
  "authorId": "Pitchdecks",
  "authorName": "Lola.com",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses social proof to establish market leadership.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-f47912def490/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-f47912def490#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Lola.com 4.8 stars",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d69-7444-a591-3d780ccf2070",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "G2Crowd Ratings: Lola.com 4.8 stars, TravelPerk 4.7 stars, TripActions 4.6 stars, Concur 4.0 stars",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51b7aee4-3047-4a79-a110-9c824a3040f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.5,
        "y": 0.25
      },
      "kind": "list",
      "text": "Collection of 7 user reviews with 5-star ratings and quotes.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7f41a37-7161-4b81-b98f-5a94df576341",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "G2Crowd Star Rating: 4.8",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d69-7444-a591-40f519f098fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "HIGHEST RATED PRODUCT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f427aba3-4d1d-4a3a-af8d-e4dbb7160b98",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "social-proof",
      "slug": null,
      "matchId": "dc5c705e-43c8-466b-8fa2-d0dc4f39f557",
      "evidence": "Use of G2Crowd ratings and user testimonials to validate product quality.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "90ba2aa1-e30e-4beb-84d4-7ca673841c7d",
      "evidence": "The deck showcases traction and progress",
      "position": 1,
      "objective": "Lola.com's product-led growth strategy",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}