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  "documentTitle": "We got an exclusive look at the pitch deck that the urban-planning startup Citylitics used to raise $5 million",
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  "authorName": "Citylitics",
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  "notes": "Uses a target/arrow metaphor to reinforce the 'targeted' and 'precise' messaging.",
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      "kind": "list",
      "text": "Target The Right Opportunity, At The Right Stage, With The Right Strategy\nConsistently Pre-Positioning Improves Win Rates\nLeverage Data To Optimize Sales Efforts & Productivity",
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      "text": "Sales Teams Want To Be Targeted, Precise, & Data-Driven",
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      "name": "Golden Circle",
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      "evidence": "Sales teams' needs are presented on page 7.",
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