{
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  "docSlug": "H3seJ0le8JWFLvOocGQK",
  "documentTitle": "We got an exclusive look at the pitch deck that the urban-planning startup Citylitics used to raise $5 million",
  "authorId": "Pitchdecks",
  "authorName": "Citylitics",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
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  "pageNumber": 3,
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  "slideType": "problem_statement",
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  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a series of news clippings as evidence for specific infrastructure failure categories.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-ec77af9c1d37/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-ec77af9c1d37",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-ec77af9c1d37.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-ec77af9c1d37#slide-3",
  "components": [
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        "h": 0.95,
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        "x": 0.512,
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      "kind": "diagram",
      "text": "Power Outages, Water Main Breaks, Health Crises, Extreme Weather, Structural Collapses",
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      },
      "kind": "list",
      "text": "$5.7T per year spent on all areas of Infrastructure\nMost Infrastructure projects fail to deliver\nIndustry operates on an “old boys’ network”\nKey sales intelligence shared via human networks\nLegacy data providers deliver stale, outdated, inaccurate data",
      "attrs": null,
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      "kind": "metric",
      "text": "Total Addressable Market: $5.7T",
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      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-9d69-7444-a58d-76213272e376",
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      "kind": "title",
      "text": "Fixing Infrastructure Markets Is One of Today’s Greatest Opportunities",
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  "metrics": [],
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  "frameworks": [
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      "evidence": "Uses news clippings to categorize and validate problem areas.",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem statement is clearly presented on page 3.",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "54c6be50-d374-4a06-ab00-d4d06520daae",
      "evidence": "The problem statement and pain points highlight the cost of inaction.",
      "position": 0,
      "objective": "Highlight the cost of inaction in infrastructure procurement",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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