{
  "docId": "019dd923-5f69-752d-a9b5-e52fe802c49a",
  "docSlug": "HBPdEnZLGMpjLdffeYIJ",
  "documentTitle": "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.",
  "authorId": "Pitchdecks",
  "authorName": "Ethos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-e52fe802c49a/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual individual life insurance purchasers: 10 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d69-7444-a58e-23e4bc2f2e4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.86,
        "x": 0.07,
        "y": 0.4
      },
      "kind": "title",
      "text": "10 million Americans buy individual life insurance each year.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "493a553f-abe9-49c1-9918-0ae2c398baf5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}