{
  "docId": "019dd923-5f69-752d-a9b5-e52fe802c49a",
  "docSlug": "HBPdEnZLGMpjLdffeYIJ",
  "documentTitle": "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.",
  "authorId": "Pitchdecks",
  "authorName": "Ethos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 15,
  "prevPage": 14,
  "nextPage": null,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses an emotional appeal to frame the company's mission.",
  "elementsJson": [
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-e52fe802c49a/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.335,
        "x": 0.035,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "075fcf7e-c0b8-4783-97c4-f85eb0c2a051",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.45,
        "y": 0.42
      },
      "kind": "title",
      "text": "Protect the next million families.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67163df6-8943-4b4a-8156-884a453eeee7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "49e73986-bd23-4a88-879b-2e758d1fc49c",
      "evidence": "Protect the next million families.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "emotional-appeal",
      "slug": null,
      "matchId": "f9e9dbe2-9713-4f7e-becb-eb8fe1b82ea6",
      "evidence": "The slide uses a poignant image of a child being held to evoke empathy and connect the mission to human protection.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}