{
  "docId": "019dd923-5f69-752d-a9b5-e52fe802c49a",
  "docSlug": "HBPdEnZLGMpjLdffeYIJ",
  "documentTitle": "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.",
  "authorId": "Pitchdecks",
  "authorName": "Ethos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 1,
  "pageCount": 15,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/j5IN_tMIiVl3055WzIDzf4DCIGr1PeCcxjJt5-FqcsA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9IQlBkRW5aTEdNcGpMZGZmZVlJSi9wMDAxLmpwZw",
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-e52fe802c49a/1",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-e52fe802c49a#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Life insurance, the human way.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d69-7444-a58e-624261f9a7a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.45,
        "x": 0.075,
        "y": 0.575
      },
      "kind": "title",
      "text": "Life insurance, the human way.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b0d1a9b-2ed7-4f36-8a93-2806405188d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.238,
        "x": 0.075,
        "y": 0.375
      },
      "kind": "title",
      "text": "ETHOS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2be328d-f1be-4c98-b72c-19c9c5a758e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "89dc5317-a051-47b7-ae6b-1a8cd158aa4a",
      "evidence": "Life insurance, the human way.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/34dvRe2TqwDfBXTUujK42IEaoJpZQUc8qKVR_17fepk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9IQlBkRW5aTEdNcGpMZGZmZVlJSi9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/hC1X11NpK5PE6iQZO0KLdEcbNPE9du9Y7mchmhXI4Qk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9IQlBkRW5aTEdNcGpMZGZmZVlJSi9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/-_w5MiQexMn-o9RUZLrlaZ7XO6SQ60vgANu_qjFiWsU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9IQlBkRW5aTEdNcGpMZGZmZVlJSi9wMDAxLnBuZw"
}