{
  "docId": "019dd923-5f69-752d-a9b5-dc531d83de68",
  "docSlug": "GmPivPPpBo6D5whDaM7h",
  "documentTitle": "This property startup buys homes directly from sellers in as little as a week. Check out the 19-page pitch deck it used to raise $65 million.",
  "authorId": "Pitchdecks",
  "authorName": "Tiko",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 6,
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  "slideType": "customer_journey",
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  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a persona-based narrative to demonstrate the product value proposition.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b5-dc531d83de68/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-dc531d83de68",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-dc531d83de68#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Nine days later, their property is sold. Painless, convenient and fast. The Tiko way.",
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      "kind": "paragraph",
      "text": "This is Rosa, from Madrid, who works in a bank. She is married and is mother to a 8-year old girl, Mercedes. They decide to sell their two-bedroom apartment. Rosa asks her friend Ines how she sold her property, and Ines recommends Tiko.es. Rosa checks out Tiko but also Trustpilot.com and likes what she reads there. That night, she fills out the form on Tiko's website. It takes her two minutes and 10 seconds. Next day, she receives an email from Tiko. It shares the fair market valuation of her property, and offers to buy her property outright and immediately, at an 8% discount to the valuation. She talks to her husband Julio, and they decide to accept the offer. Nine days later, their property is sold. Painless, convenient and fast. The Tiko way. They are relieved and decide to take a long weekend holiday to celebrate the sale of their home in such an easy way.",
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      "kind": "title",
      "text": "The hero in our story...",
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      "kind": "title",
      "text": "Meet Rosa Sanchez.",
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      "evidence": "The slide explicitly frames the customer as the 'hero' in the company's story.",
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  "arcBeats": [],
  "loops": [
    {
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      "name": "Voice Of Customer",
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      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1f77a45f-3848-493f-a92d-c6170f697793",
      "evidence": "The hero in our story... This seamless process increases both conversion rate & customer satisfaction",
      "position": 1,
      "objective": "What are the pain points of homeowners when selling their homes?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
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