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  "documentTitle": "This property startup buys homes directly from sellers in as little as a week. Check out the 19-page pitch deck it used to raise $65 million.",
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  "authorName": "Tiko",
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  "notes": "Includes a bar chart showing quarterly lead growth from Q4 2019 to Q4 2020, with YoY percentages and a COVID-19 impact annotation.",
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      "text": "We win leads each time a seller fills out the form on Tiko’s website or mobile app, sharing personal and property data with us. With low marketing spend, we’ve been gaining traction especially from word-of-mouth and digital marketing. The volume of leads will explode once we switch on our marketing and PR levers. Even before these campaigns begin, lead numbers are growing in Madrid, Barcelona, Seville, Malaga and Valencia. Our market share in Madrid has already reached 22% of all residential properties on sale. 75% of all leads come first to Tiko; 51% of all leads come only to Tiko. We have a NPS around 70.",
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