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  "documentTitle": "Here's the pitch deck pet health startup Front of the Pack used to win seed backing from an early Deliveroo investor",
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  "authorName": "Front of the Pack",
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  "notes": "The chart illustrates a consistent upward trend in human supplement sales, serving as a proxy for potential pet market growth.",
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      "kind": "chart",
      "text": "US Human Supplement Sales, 2016 - 2024",
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      "text": "US Human Supplement Sales: $60b",
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      "text": "US Human Supplement Sales, 2016 - 2024\nAnnual Growth: 7.5%",
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      "kind": "source-note",
      "text": "Sources: Statista; Grand View Research: http://bit.ly/2OoFkCh\nAn additional report by Grand View Research predicts the global market for dietary supplements to reach $278b by 2024",
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      "kind": "title",
      "text": "Pet trends follow human ones - and the market leader spot is open",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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