{
  "docId": "019dd923-5f69-752d-a9b5-b888d7cffb66",
  "docSlug": "FzpbhQzfDAu1uhxoVjAr",
  "documentTitle": "Here's the pitch deck that Koala;; a startup bringing an Airbnb-style marketplace to the wonky timeshare industry;; used to raise $3.4 million",
  "authorId": "Pitchdecks",
  "authorName": "Koala",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 12,
  "pageCount": 21,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a comparison table structure to highlight Koala's value proposition against incumbents.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "comparison_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-b888d7cffb66/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-b888d7cffb66",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-b888d7cffb66.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-b888d7cffb66#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.71,
        "y": 0.415
      },
      "kind": "image",
      "text": "Hilton Hawaiian Village",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19bd70d6-7585-40a8-9e4c-a57be09a4af6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.75
      },
      "kind": "metric",
      "text": "$375 per night, $62 per person",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f7c6114-ab2e-4795-b670-0a6189153333",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Price per week: $2,757",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9ff0-b179a5bd463d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.12
      },
      "kind": "subtitle",
      "text": "Three examples showing the same week for equivalent accommodations in Honolulu, Hawaii// Dec 14-21, 2019",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7387509e-791e-420a-88e3-b8af0e2ca0f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "table",
      "text": "Hilton vs Airbnb vs Koala comparison table",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da369f9e-200a-43c6-924b-87f81b7c504a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CUSTOMER VALUE PROPOSITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d569219-74f7-4b7b-8781-dd5e767a06e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "ff1f454e-5ada-48de-92a3-48a87e482ba8",
      "evidence": "Direct comparison of three competitors across price and feature attributes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}