{
  "docId": "019dd923-5f69-752d-a9b5-b6246724d17a",
  "docSlug": "FsUCUzaXuzQGRLfJK7gn",
  "documentTitle": "What a $20 billion startup looks like when it's just starting out;; and everyone thinks the idea is stupid: Here's Airbnb's first-ever pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 10,
  "pageCount": 13,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "This is the famous Airbnb pitch deck slide detailing their 'growth hacking' strategies.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "logo_grid",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-b6246724d17a/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-b6246724d17a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-b6246724d17a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-b6246724d17a#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.42,
        "y": 0.35
      },
      "kind": "image",
      "text": "GoLoco, Kayak, Orbitz",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43e9f613-2688-4c63-9a17-95160029fe2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.2,
        "y": 0.55
      },
      "kind": "image",
      "text": "listing widget",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54bf1bcb-8c9b-4444-87cc-e52094a40096",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.62,
        "y": 0.35
      },
      "kind": "image",
      "text": "Craigslist dual posting",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c21d3692-2f5c-497d-bc71-6d6606238785",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "list",
      "text": "EVENTS: Octoberfest (6M), Cebit (700.000), Summerfest (1M), Eurocup (3M+), Mardi Gras (800.000)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c5b2fc9-1149-407b-9ea3-8dd32086f08e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.17,
        "y": 0.09
      },
      "kind": "title",
      "text": "Market Adoption",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "880461e0-b750-4292-923b-74311482502d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "ce1f5547-6f8d-49dc-97ac-227ee4bfa270",
      "evidence": "The slide mentions specific events and market segments.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "fcdf19b4-d3e2-466d-a52b-82b16d55dea8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Adoption and Advantages",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 10-12: Market Adoption, Competition, and Advantages",
      "position": 4,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}