{
  "docId": "019dd923-5f69-752d-a9b5-addd570917dc",
  "docSlug": "FoprF6l6iauVN0qDVenb",
  "documentTitle": "Homebuyers can skip the traditional mortgage process thanks to this startup",
  "authorId": "Pitchdecks",
  "authorName": "Morty",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "go_to_market",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide highlights the technical ease of integration via API, showing code snippets for lead submission and quote retrieval.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-addd570917dc/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Morty's Leads API empowers other digitally native products and services to provide loan quotes and refer their customers to us.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9feb-e9b43337300f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.58,
        "y": 0.35
      },
      "kind": "image",
      "text": "Morty's API code snippet",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0eb81fb-2131-481f-8ed5-400853c31815",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.24,
        "y": 0.65
      },
      "kind": "metric",
      "text": "25+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27ec7036-5717-45e9-b9d6-9f22aedc42ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.22,
        "y": 0.415
      },
      "kind": "metric",
      "text": "100%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f126518-fad8-4392-8be9-316102f291da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Active partners: 25+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9feb-ecc8dddd6a7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "Morty's Leads API empowers other digitally native products and services to provide loan quotes and refer their customers to us.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dea8d56c-4581-43bc-83d5-81f8b6175cf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.13,
        "y": 0.48
      },
      "kind": "subtitle",
      "text": "Customers acquired through B2B2C product & API partnerships",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25260857-3f13-4a7f-996e-69eb29a6acd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.1,
        "y": 0.73
      },
      "kind": "subtitle",
      "text": "Active partners, up 230% from a year ago",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af818a08-6da1-4400-89ba-dda4dfc33dc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "Autonomous Acquisition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8df3b439-f274-4a63-914a-db569a4f88ed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e62e2794-f160-4ce7-b0bb-a285e1ac7c3d",
      "evidence": "Customers acquired through B2B2C product & API partnerships",
      "confidence": 0.7
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "7536d748-a28c-4ee3-b302-4874c8c7626f",
      "evidence": "Morty's Leads API empowers other digitally native products and services to provide loan quotes and refer their customers to us.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "c4103e91-9794-4c28-8540-acce81494c9a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4-8, showcasing Morty's autonomous mortgage marketplace.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}