{
  "docId": "019dd923-5f69-752d-a9b5-addd570917dc",
  "docSlug": "FoprF6l6iauVN0qDVenb",
  "documentTitle": "Homebuyers can skip the traditional mortgage process thanks to this startup",
  "authorId": "Pitchdecks",
  "authorName": "Morty",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "comparison_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-addd570917dc/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Transformative change to market dynamics: First-ever single point of entry to the entire market for consumers and lenders.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fec-89917fad2635",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "list",
      "text": "Incremental change to existing models vs Transformative change to market dynamics.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09f91fa7-2b73-421d-b02b-6be00a55a69d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "SAAS Providers: Help traditional banks and lenders be all they can be. Full Stack Lenders: Rebuild existing infrastructure to challenge incumbents. Morty: Create a marketplace that connects consumers and lenders.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a92c81fe-a322-4f37-b841-715177426962",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "New entrants have approached the mortgage industry in two ways. Morty is different.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd2e7659-f3c9-4b1a-b133-62e8317555b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "5a1226de-0f5b-46c9-a175-1ee92f0127ea",
      "evidence": "The slide explicitly compares three business models to highlight the unique value proposition of Morty.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "c4103e91-9794-4c28-8540-acce81494c9a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4-8, showcasing Morty's autonomous mortgage marketplace.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "ad19e321-dc6a-4246-be3c-c0d47365a664",
      "evidence": "The comparison table on page 5 highlights Morty's unique approach.",
      "position": 0,
      "objective": "How does Morty's solution differ from new entrants in the mortgage industry?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}