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  "documentTitle": "We got an exclusive look at the pitch deck fintech Esusu used to win the backing of ex-Linkedin CEO Jeff Weiner",
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      "text": "Research from TransUnion suggests rent reporting incentivizes tenants to pay rent on-time and differentiates landlords.",
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      "text": "7/10 Renters are more likely to pay on time",
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      "text": "100% Of credit invisible residents become scorable",
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      "text": "2/3 Renters prefer apartments with rent reporting",
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      "text": "82% Of landlords would report rent if it drove on-time payments",
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      "text": "on-time payments: 7/10",
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      "kind": "quote",
      "text": "Residents that pay their rent on time - can use this alternative data source to build their credit history towards a more secure financial future. - Matt Johnston, vice president of multifamily at TransUnion",
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      "text": "Research from TransUnion suggests rent reporting incentivizes tenants to pay rent on-time and differentiates landlords.",
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      "text": "TransUnion: Rent Reporting Drives On-Time Payments",
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      "evidence": "Slides 4 and 6 present the value proposition for landlords and tenants",
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