{
  "docId": "019dd923-5f69-752d-a9b5-94042e0fb03d",
  "docSlug": "EbqdHhtYO2QK3wZkcoxE",
  "documentTitle": "This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round",
  "authorId": "Pitchdecks",
  "authorName": "Spike",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.607,
  "pageNumber": 11,
  "pageCount": 24,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a speech bubble graphic to frame the question as a thought or conversation starter.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-94042e0fb03d/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-94042e0fb03d#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "callout",
      "text": "What if we could reinvent email and combine everything we love with everything we need?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be046ade-fa11-4e4b-8077-deb257a93557",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.1,
        "x": 0.615,
        "y": 0.63
      },
      "kind": "image",
      "text": "spike",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cdde482-6294-4e1a-9636-0294b0b100ac",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Curiosity Gap",
      "slug": "curiosity-gap",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "dd5d434c-97ae-4065-a2ac-52a8a36c4833",
      "evidence": "What if we could reinvent email and combine everything we love with everything we need?",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "opening-hooks",
      "slug": null,
      "matchId": "7fd1aae3-5ee1-44d9-b158-3554a036959c",
      "evidence": "Uses a rhetorical question to engage the audience immediately.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "bf2f01ac-7f85-4d15-ab24-440ce5f412bd",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 10-11 agitate the problem by highlighting messaging fragmentation and platform confusion.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}