{
  "docId": "019dd923-5f69-752d-a9b5-91cb8792d388",
  "docSlug": "Ed6F0OmoO0XtBZjIHkNa",
  "documentTitle": "Open-source startup Gitpod used this pitch deck to win $3 million in a seed round backed by Crane Venture Partners",
  "authorId": "Pitchdecks",
  "authorName": "Gitpod",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.786,
  "pageNumber": 10,
  "pageCount": 11,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "Uses the Sean Ellis 'Product/Market Fit' survey methodology.",
  "elementsJson": [
    "area_chart",
    "pie_chart",
    "logo_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-91cb8792d388/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-91cb8792d388#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "41% of professional developers (n=46) use Gitpod at work",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fe5-0937352d95f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.27,
        "x": 0.048,
        "y": 0.36
      },
      "kind": "chart",
      "text": "Organic growth chart",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff5fa9a9-4c78-4fa3-b8c6-f0093400e839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.21,
        "x": 0.459,
        "y": 0.45
      },
      "kind": "chart",
      "text": "How would you feel if you could no longer use Gitpod? (Professional devs)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "005f8d47-0674-4949-a733-e8c3b5cc4ab6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.21,
        "x": 0.705,
        "y": 0.45
      },
      "kind": "chart",
      "text": "How would you feel if you could no longer use Gitpod? (Teams)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b166b61c-d583-4aa9-80e0-d7993f9d4d08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Sean Ellis Product/Market Fit Survey",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a18f61-2a9a-43e4-8324-882e048164e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.27,
        "x": 0.048,
        "y": 0.86
      },
      "kind": "image",
      "text": "Customer logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cb803b2-fe8e-48fc-b468-dfcccd230454",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.46,
        "x": 0.459,
        "y": 0.86
      },
      "kind": "legend",
      "text": "Not disappointed, Somewhat disappointed, Very disappointed",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eb7b21f-85d6-4795-b2a3-3423ec154382",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.048,
        "y": 0.69
      },
      "kind": "metric",
      "text": "~ 200k Registered User (growing ~10% p.m.)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21240bd1-1886-4798-8be1-b90d70c3cf80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Registered Users: 200k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fe5-0d519419fe20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.459,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "41% of professional developers (n=46) use Gitpod at work",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c5313ca-d17e-4045-adb0-1504c677148a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.459,
        "y": 0.16
      },
      "kind": "title",
      "text": "Product Market Fit with individual developers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0631ced9-68a3-42d7-b621-bd476f0c4ea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.048,
        "y": 0.31
      },
      "kind": "title",
      "text": "Organic Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "606d6d31-fd23-41f4-ad26-94e1efd54a90",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "product-market-fit-survey",
      "slug": null,
      "matchId": "f1eae838-a140-42aa-9813-9472e3bf788a",
      "evidence": "Survey question 'How would you feel if you could no longer use [product]?'",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "c099c5f2-521e-40e7-8ee9-84bbf6601257",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is shown on pages 6 and 10",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "45cd3e17-1e15-45d7-9541-66a5ed3a4515",
      "evidence": "The traction evidence suggests a quick win and a big bet on the product",
      "position": 1,
      "objective": "Can we achieve product-market fit?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}