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  "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
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  "authorName": "Ladder",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a dot plot style visualization to compare NPS scores.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-8",
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      "text": "NPS comparison chart",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: 82",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "kind": "title",
      "text": "Customers love us",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
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      "position": 2,
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      "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
      "position": 0,
      "objective": "What is the cost of not disrupting the life insurance market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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