{
  "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
  "docSlug": "F0NfuClvwEUmN7wsoRqi",
  "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Ladder",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide highlights five API modules: Calculator, Quote, Application, Instant coverage, and Admin.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "icon_grid",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "image",
      "text": "Calculator, Quote, Application, Instant coverage, Admin",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16753036-5b54-4f6b-92f4-a2878436034b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "$ curl \"https://www.ladderlife.com/api/v1/quoter\" \\\n  -H \"Authorization: Bearer your-api-key\" \\\n  -H \"Content-Type: application/json\" \\\n  -X POST \\\n  -d \\\n'{...}'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84c5f67d-3466-4586-9849-2d395dbb30c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "In addition to Ladder-hosted experiences, Ladder makes it easy to develop a more integrated experience via a suite of end-to-end APIs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7b50543-336c-4224-b262-73c9dc644c5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Ladder APIs power embedded insurance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23758815-1366-4f87-99bd-ae99b80f46b7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
      "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
      "position": 0,
      "objective": "What is the cost of not disrupting the life insurance market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}