{
  "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
  "docSlug": "F0NfuClvwEUmN7wsoRqi",
  "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Ladder",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a visual representation of a score gauge to illustrate the product's core value proposition.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Real-time data powers instant underwriting with fully underwritten pricing, increasing the accessibility of life insurance.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fe6-05a9df829ea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.33,
        "x": 0.61,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab058959-4e63-4e6f-8a8b-7e9d5933611f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.04,
        "x": 0.85,
        "y": 0.465
      },
      "kind": "metric",
      "text": "91",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ffea107-e6c5-4888-8a1c-412b265fa46a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Longevity Score: 91",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fe6-09b2856f40df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.41,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Proprietary machine learning model, highly predictive across thousands of data points. Real-time data powers instant underwriting with fully underwritten pricing, increasing the accessibility of life insurance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c00b8420-4ca4-432b-874b-d41100d6f619",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.35,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "title",
      "text": "The Ladder Longevity Score",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cfd2f0b-8c7f-48b5-8f0d-4ff47ad11d17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.37,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "THE HEART OF OUR PROPRIETARY TECH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76d17bcc-087c-4a36-802e-2f9a42eb4a38",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2b9e0e35-50d6-4ac6-a4b1-e41e6f199054",
      "evidence": "Proprietary machine learning model, highly predictive across thousands of data points. Real-time data powers instant underwriting with fully underwritten pricing",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "d4b89858-7513-4996-8a76-276cd197b434",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution slides present the front-end customer experience and the Ladder Longevity Score",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
      "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
      "position": 0,
      "objective": "What is the cost of not disrupting the life insurance market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}