{
  "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
  "docSlug": "F0NfuClvwEUmN7wsoRqi",
  "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Ladder",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 5,
  "notes": "The slide uses a bubble chart metaphor to represent relative market sizes.",
  "elementsJson": [
    "bubble_chart"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.85,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Market size comparison of Pet, Renter's, Homeowner's, Auto, and Life insurance",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
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      "confidence": null,
      "componentId": "e258d286-7091-4823-94aa-7d7d4b1238e4",
      "frameworkName": null,
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Size",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-9d67-7119-9fe5-7d447c0c6e0a",
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    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.06,
        "y": 0.12
      },
      "kind": "title",
      "text": "Life is the crown jewel of Insurtech",
      "attrs": null,
      "subkind": "headline",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "b70f6407-2263-484e-b321-b750266475cd",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "dba776a5-5064-4396-b08c-02dc53f5499b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The market sizing slide presents the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
      "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
      "position": 0,
      "objective": "What is the cost of not disrupting the life insurance market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}