{
  "docId": "019dd923-5f69-752d-a9b5-8f499b1296c8",
  "docSlug": "F0NfuClvwEUmN7wsoRqi",
  "documentTitle": "Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Ladder",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 10,
  "pageCount": 12,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "unfair_advantage",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a circular process diagram to represent a data flywheel.",
  "elementsJson": [
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-8f499b1296c8/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-8f499b1296c8#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.64,
        "x": 0.18,
        "y": 0.3
      },
      "kind": "framework",
      "text": "Flywheel diagram with three stages: Harness machine learning, Delight customers, Grow & collect more data",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de812ed0-50bf-49ac-b55a-ef2fda386b02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.06,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our data advantage compounds over time",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c423afeb-f549-4f99-a5cb-9d28e66340d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "cf9f3a6f-30e5-416e-bf8d-6c7fca2cc951",
      "evidence": "Flywheel diagram with three stages: Harness machine learning, Delight customers, Grow & collect more data",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "752e3adf-b1d0-48d6-80be-965ef263841b",
      "evidence": "Circular process diagram showing self-reinforcing growth stages.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "ddd140cd-3489-4c7c-9b00-5f07dbf2aeca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The traction slides present customer feedback, retention, and growth metrics",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "897e3876-4569-4e7e-ba14-ae38b39edcfb",
      "evidence": "The deck implies that the cost of inaction is high, with Ladder's solution presenting a clear alternative",
      "position": 0,
      "objective": "What is the cost of not disrupting the life insurance market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}