{
  "docId": "019dd923-5f69-752d-a9b5-74abe6187639",
  "docSlug": "DxFyB1MwScyl6kebXk1L",
  "documentTitle": "We got an exclusive look at the pitch deck buzzy Mexican health tech startup Sofía used to raise $19 million from Index Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Sofía",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a process flow diagram to map app features to user journey stages.",
  "elementsJson": [
    "screenshot",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-74abe6187639/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-74abe6187639",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-74abe6187639.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-74abe6187639#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.75,
        "x": 0.165,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Flow arrows connecting app screens",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d3bae05-4b22-47b4-9362-fca6170d29bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.874,
        "y": 0.366
      },
      "kind": "image",
      "text": "Chat screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2730dfc3-c6d6-437d-87b7-28b88e9598e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.588,
        "y": 0.036
      },
      "kind": "image",
      "text": "Video consult screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e2d1b93-8775-4324-832b-c86c7f4a3ad6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.588,
        "y": 0.663
      },
      "kind": "image",
      "text": "Insurance plan screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53fddbdc-a164-4fc6-8311-9c32e788bdce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.041,
        "y": 0.339
      },
      "kind": "image",
      "text": "Subscription screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "883713fe-d2a0-4453-b6ce-c6c19a558bb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.588,
        "y": 0.349
      },
      "kind": "image",
      "text": "Directory screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9647c33e-31df-4f87-b320-bd6835104791",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.341,
        "w": 0.124,
        "x": 0.288,
        "y": 0.339
      },
      "kind": "image",
      "text": "Home screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98f3de75-e4da-4201-b447-89abd8cef2f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.141,
        "w": 0.268,
        "x": 0.025,
        "y": 0.048
      },
      "kind": "title",
      "text": "CUSTOMER JOURNEY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3eeabc7-127e-4418-8454-a55562630dba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "ccc616f9-3d1c-423d-abc4-f724d53889ac",
      "evidence": "Flow arrows connecting app screens",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "533f63b4-eeda-489f-85c1-2e1e56400985",
      "evidence": "Visual mapping of user steps through the product interface.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 12,
      "beatId": "ac42b67d-acb8-4b16-9742-d68eef57de2d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slides 12-13 present the customer journey and distribution strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}