{
  "docId": "019dd923-5f69-752d-a9b5-6efa096cb313",
  "docSlug": "DwHukYtJFR7zzJCzjp3T",
  "documentTitle": "This under-the-radar startup wants to help restaurants take on Uber Eats and Grubhub. Here's a look at its vision to become the Shopify of restaurants.",
  "authorId": "Pitchdecks",
  "authorName": "Lunchbox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 16,
  "pageCount": 17,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart uses donut charts to represent market composition across three years.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-6efa096cb313/16",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-6efa096cb313#slide-16",
  "components": [
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      "kind": "chart",
      "text": "2019, 2020, 2021 market share donut charts",
      "attrs": null,
      "subkind": "donut",
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        "x": 0.01,
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      },
      "kind": "list",
      "text": "Core Restaurant SaaS, Marketplace, Wine, Spirits and Beer, CC Processing Revenue, Services (Marketing, Data, etc. Revenue)",
      "attrs": null,
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        "x": 0.05,
        "y": 0.85
      },
      "kind": "metric",
      "text": "TOTAL 2019 TAM $1.9B, TOTAL 2020 TAM $3.8B, TOTAL 2021 TAM $5.5B",
      "attrs": null,
      "subkind": "big-number",
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    {
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      "kind": "metric",
      "text": "TAM: $5.5B",
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      "toolName": "Quantification",
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      "componentId": "019dd952-9d67-7119-9fd9-b681f2215b2d",
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      "kind": "source-note",
      "text": "Sources: Pymnts, Vox, Grubhub, Aaron Allen",
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        "h": 0.07,
        "w": 0.34,
        "x": 0.33,
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      },
      "kind": "title",
      "text": "Market Share (in millions) - 22% CAGR",
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  "metrics": [],
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  "arcBeats": [
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      "to": 16,
      "from": 16,
      "beatId": "03884890-1a4e-4367-a10f-fe28290783f7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is presented on page 16",
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      "confidence": 0.8,
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  "loops": [
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      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "4b1ee928-4619-4daf-ba0b-b4a6fd456578",
      "evidence": "The traction and market sizing sections suggest a why now loop",
      "position": 2,
      "objective": "Why is now the right time for Lunchbox to succeed?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  "imagePathAlt": null,
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}