{
  "docId": "019dd923-5f69-752d-a9b5-6efa096cb313",
  "docSlug": "DwHukYtJFR7zzJCzjp3T",
  "documentTitle": "This under-the-radar startup wants to help restaurants take on Uber Eats and Grubhub. Here's a look at its vision to become the Shopify of restaurants.",
  "authorId": "Pitchdecks",
  "authorName": "Lunchbox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.704,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses OLO as a comparable company to illustrate potential valuation growth.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-6efa096cb313/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-6efa096cb313",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-6efa096cb313.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-6efa096cb313#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.296,
        "w": 0.294,
        "x": 0.528,
        "y": 0.14
      },
      "kind": "image",
      "text": "OLO logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd139e13-a262-4dce-91e1-b3cb5c04cff0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.49,
        "x": 0.01,
        "y": 0.14
      },
      "kind": "image",
      "text": "OLO website screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d4b321b-16a3-4c2e-93d9-0ef49854b67c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.46,
        "x": 0.528,
        "y": 0.31
      },
      "kind": "list",
      "text": "OLO is web facing online ordering system. Clients: Five Guys, Jamba Juice and Wing Stop. Seed round $1.5MM (estimated valuation - $5MM). Three years later raised $7MM (estimated valuation - $15MM). To date, they have raised over $80MM+ over 6 rounds.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16f19e10-3e97-4600-bde1-c7ef8e711ee9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "estimated valuation: $500MM",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fda-dc9d2a9adef7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.32,
        "x": 0.34,
        "y": 0
      },
      "kind": "title",
      "text": "Valuation Comp - OLO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f24f7a52-af1a-4092-ba81-c9dac4333acb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Valuation: Precedent transactions",
      "slug": "precedent-transactions",
      "agent": "architect",
      "layer": "slide",
      "matchId": "39298e9c-31a0-4ff0-a06b-e7cfd182bd4e",
      "evidence": "The slide mentions specific precedent transactions (e.g., OLO's seed round and later funding).",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "4b1ee928-4619-4daf-ba0b-b4a6fd456578",
      "evidence": "The traction and market sizing sections suggest a why now loop",
      "position": 2,
      "objective": "Why is now the right time for Lunchbox to succeed?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}